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Kit Review

Email marketing for creators (formerly ConvertKit)

Email Marketing Newsletters Free plan
Try Kit free kit.com

What is Kit?

Kit, formerly ConvertKit, is an email platform for creators with landing pages, automations, paid newsletters and a recommendation network. AI features assist with writing and growth.

Best for: Creators, Newsletter writers.

Key features

  • Visual automations
  • Creator Network
  • Paid newsletters
  • Landing pages
  • AI assist

Pros and cons

Pros

  • Built around creator workflows
  • Strong recommendation network

Cons

  • Simplistic templates
  • Pricier than budget rivals

Kit pricing

Pricing modelFree plan
Starting priceFree
PlatformsWeb, iOS, Android
Launched2013

Prices change often. Check the Kit website for current plans.

Our verdict

Kit scores 8.3/10 in our review. Its biggest strength: built around creator workflows. The main drawback: simplistic templates. If it isn't the right fit, Semrush is the closest alternative.

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Frequently asked questions

What is Kit?

Kit, formerly ConvertKit, is an email platform for creators with landing pages, automations, paid newsletters and a recommendation network. AI features assist with writing and growth.

Is Kit free?

Kit has a free plan with limits.

What are the best Kit alternatives?

Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Ahrefs.

Who is Kit best for?

Kit is best for creators, newsletter writers.