What is Lavender?
Lavender works inside Gmail and Outlook to score sales emails, suggest improvements and personalise using prospect research. It is designed to help reps get more replies.
Best for: Sales reps.
Key features
- Email scoring
- Personalisation assistant
- Coaching
- Gmail & Outlook
Pros and cons
Pros
- Real-time coaching
- Useful for new reps
Cons
- Sales emails only
- Paid plans for teams
Lavender pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web, Chrome |
| Launched | 2020 |
Prices change often. Check the Lavender website for current plans.
Our verdict
Lavender scores 7.6/10 in our review. Its biggest strength: real-time coaching. The main drawback: sales emails only. If it isn't the right fit, HubSpot Marketing Hub is the closest alternative.
Frequently asked questions
What is Lavender?
Lavender works inside Gmail and Outlook to score sales emails, suggest improvements and personalise using prospect research. It is designed to help reps get more replies.
Is Lavender free?
Lavender has a free plan with limits.
What are the best Lavender alternatives?
Popular alternatives include HubSpot Marketing Hub, Salesforce Sales Cloud, Mailchimp, Intercom.
Who is Lavender best for?
Lavender is best for sales reps.