What is Metricool?
Metricool combines social media scheduling, analytics, competitor tracking and paid ads reporting for Meta, Google and TikTok ads. An AI assistant helps write posts.
Best for: SMBs, Agencies, Creators.
Key features
- Analytics
- Scheduling
- Ads reporting
- Competitor analysis
- AI assistant
Pros and cons
Pros
- Generous free plan
- Ads and organic in one dashboard
Cons
- Interface can be dense
- Inbox less advanced
Metricool pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web, iOS, Android, Chrome |
| Launched | 2016 |
Prices change often. Check the Metricool website for current plans.
Our verdict
Metricool scores 8.1/10 in our review. Its biggest strength: generous free plan. The main drawback: interface can be dense. If it isn't the right fit, Canva is the closest alternative.
Metricool compared
Frequently asked questions
What is Metricool?
Metricool combines social media scheduling, analytics, competitor tracking and paid ads reporting for Meta, Google and TikTok ads. An AI assistant helps write posts.
Is Metricool free?
Metricool has a free plan with limits.
What are the best Metricool alternatives?
Popular alternatives include Canva, Semrush, CapCut, Sora.
Who is Metricool best for?
Metricool is best for smbs, agencies, creators.